Inside the Box - AR activation
Deloitte introduces a new concept ‘Inside the Box’. To make existing clients aware of the new approach a marked ‘box’ was send to them, which could be augment with their phones to bring the abstract concept to life in rich 3D imagery. After experiencing the AR, users could make an appointment via the Web experience with an account manager.
For this internal campaign I’ve been providing visual guidance and art direction for the main campaign. I also contributed on the AR experience from storyboard to 3D assets and animation.