I'm Ivano Salonia senior creative based in Amsterdam and working remotely.

I'm a multidisciplinary creative with a background in advertising and design, driven by problem-solving, innovation and constantly exploring new ways of working.

My practice moves in between Direction, Technology and Experimentation.

I have worked across industries including crypto and DeFi, automotive, banking and payments, sportswear, consulting and tech.

In an agency setup, I sit between the creative process and the production that realises it, and I translate in both directions. The way I work creative production is experimental and platform agnostic: what I love is the work where art and technology meet, each one asking more of the other.

As an independent creative I self initiate projects and constantly research and test new tech. I keep a critical view of it, and I take that to panels, workshops and conferences.

My approach is AI native. Today I design agentic systems and visual tools. I have done partnerships and projects with Anthropic, Luma AI and OpenAI.