I'm Ivano Salonia senior creative based in Amsterdam and working remotely.

My practice moves in between Direction, Technology and Experimentation.

Advertising first, as an art director and then an associate creative director. Branding, campaigns, creative technology and immersive experiences.

I have worked across industries including crypto and DeFi, automotive, banking and payments, sportswear, consulting and tech.

In an agency setup, I sit between the creative process and the production that realises it, and I translate in both directions. The way I work creative production is experimental and platform agnostic: what I love is the work where art and technology meet, each one asking more of the other.

As an independent creative I self initiate projects and constantly research and test new tech. I keep a critical view of it, and I take that to panels, workshops and conferences.

My approach is AI native. Today I design agentic systems and visual tools. I have done partnerships and projects with Anthropic, Luma AI and OpenAI.