Ivano Salonia

I work both sides of the brief. I present the creative to the client, and I brief the team that makes it, staying with them through concept and execution. Direction for traditional media and extended realities: branding and visual systems, campaigns, activations and brand films, for print and broadcast as well as digital, social, live and immersive formats.

I lead design teams and I stay hands-on in the work. The job is keeping the idea intact between those two rooms.

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2025 DEFI CRYPTO

At HYPE I ran the creative team on fourteen crypto brands: Wormhole, Babylon, Hemi, Boundless, INK, MODE, XION. Mostly launch work: TGEs, mainnet and chain launches, announcements. The brand systems, keyart and motion behind it have passed 15 million views on X.